More than a statement - It's a call to action. Inspired by the lion’s symbolism of strength, justice, and courage in Afrikaans culture, the Challenge Your Pride hood represents the power in humility, growth, and standing up for what’s right.

Wear the hood to help you to remember to challenge your own pride, celebrate your wins, but stay open, stay accountable, and never be too proud to ask for help. And as a young lion rises to challenge the pride, that's a call to challenge the harmful behaviour of others, especially when that affects someone else.

For those who lead with strength and heart. Who speak up. Who stand for truth.

Challenge yourself. Challenge others. Challenge your pride.

Our Always Forward Hoods blend 70% ringspun cotton with 30% recycled polyester for a heavyweight feel that stays soft, warm, and consciously made. The cotton-faced fabric and brushed back fleece deliver all-day comfort whether you’re out in the cold or deep in the work.

Designed with an oversized fit and drop shoulder style for a relaxed, lived-in look. Featuring a three-panel double fabric hood, ribbed cuffs and hem, and a front pouch pocket with an inner media pocket—every detail is made to move with you.

WASH INSIDE OUT AND DO NOT TUMBLE DRY

MADE TO ORDER – PLEASE ALLOW 4-5 WORKING DAYS FOR DISPATCH.