Heddon Prowler 7015, BWB Bronze/White/Brown ColorHeddon Prowler 7015, BWB Bronze White Brown Color. Somewhat uncommon color, made for a short time (1971 76). About 2 5 8" long. Lure is used with some minor wear but overall in very good condition. See photos. Fish or collect this classic Heddon lure. Heddon Prowler: Excerpt from the 1977 Heddon Catalog PROWLER? "The fish were going crazy and couldn't catch them," said a La. man. I searched my tackle box for something that looked like an injured shad.