Back in July, Alec Bradley Cigar Co. announced they were bringing a new cigar to the International Premium Cigar and Pipe Retailers trade show — but the company wouldn’t reveal its name until the first day of the show. The cigar – Magic Toast has arrived! Magic Toast is rolled at Fabrica de Tabacos Raices Cubanas S. de R.L. in Danlí, Honduras.

“Magic Toast has a really interesting story,” Alan Rubin, owner of Alec Bradley said. “It is a name that came to me in the middle of the night in a tobacco field in Honduras. I was staring at tobacco with a flashlight—it was an awe-inspiring experience…almost magical. I was with some of my colleagues and my business partner, Ralph Montero—we grabbed a bottle of whisky and proposed a toast to our future. That’s how I got ‘Magic Toast’. The tobaccos from that field are featured in the cigar line.”

“I can only speak on my experience with Magic Toast, but I truly hope that consumers use their own palates to get the essence of these cigars,” Rubin said. “For me, Magic Toast is a well-balanced, rich, medium- to full-bodied cigar with a slight, natural sweetness.”