Get yourself a 24hour salon worthy blow dry with the PRO luxe Hairdryer, and say hello to frizz-freedom with your smoothest results yet. The professional AC motor and OPTIheat technology work together to dry faster, and lock your style in place. With intelligent OPTIheat technology and the unique Style Shot feature, the dryer cleverly uses heat to shape, sculpt, and lock your style in place*. The exclusive styling concentrator shape has been designed specifically to enhance airflow and heat distribution, making salon like blow-dries easy. It targets the heat to where your hair needs it most, leaving you with volume and shape as you wish. All hairstyles start with a blow dry, so taking time to create a smooth and frizz-free base before you curl or straighten is step one on the way to hair perfection. Luckily, the ionic hairdryer is your key to frizz free shine, with 90% more ions.