THE PELIKAN ART COLLECTION CONTINUES WITH A NEW MASTERPIECE INSPIRED BY  HISTORIC POSTER ART FROM RUDI ROTHER.

 This Special Edition once again brings to life the rich visual heritage of Pelikan’s historic advertising; this time through the bold, geometric aesthetics of artist and designer Rudi Rother. With his expressive poster artwork reinterpreted on the fountain pen’s barrel, this edition continues the journey of transforming iconic visuals from the past into contemporary objects of writing art.

The fusion of art and commerce around the turn of the 20th century marked the beginning of a new era: the birth of advertising art. From that moment on, posters became the canvas for brands to communicate blending artistry and product. Leading avant-garde artists and designers such as El Lissitzky and Kurt Schwitters began crafting commercial visuals using Pelikan inks and paints. This wealth of advertising posters, spanning from 1900 to 1950, forms an extraordinary part of Pelikan’s artistic legacy. It was Fritz Beindorff, the former owner of Pelikan and a passionate art enthusiast, who first recognized the creative potential of these collaborations. As early as 1898/99, he launched Pelikan’s inaugural poster competition, laying the foundation for a long-standing dialogue between fine art and design.